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Six Steps of Video Production for People Who Don’t Do Videos (Part 1)

Six Steps of Video Production for People Who Don’t Do Videos (Part 1)

Here’s how to make a non-boring video tour for a digital library with no budget, no equipment, and a little creativity.

By Suzanne Grubb

This “Six Steps” guide will be posted in two parts. Look for Part 2 in the October issue of Chapter eNotes.

As librarians, we’re always looking for new ways to tell people, “Hey! Look at all the cool stuff we have!” And, “Look how these cool tools can help you find and use our stuff!” Video can be a particularly engaging and effective way to do this, and a lot of us are starting to experiment with tours, tutorials, and interviews that showcase our services.

The good news is that the bar for entry is really low.

Easy-to-use tools to create and share videos are freely/cheaply available. (In fact, about a third of us have already created and posted a video online.) You probably have everything you need already installed on your computer.

The bad news is that the bar for entry is really low.

It can be hard to find examples of library videos in the sweet spot between “there’s no way I could do that” and “I want mine to be better than that.” A lot of DIY library videos you’ll see are 11-minute long monologues reciting lists of facts about how many books are available or the click-by-click-by-click-by-click steps to search the catalog. But it doesn’t have to be that way.

Over the past month, I’ve had several folks ask me about a video tour I made to introduce my association’s new digital library. Specifically, they’ve wanted to know, “How did you do that?” and “How can I do that?”

I thought I’d share my answer here, in case other people find it helpful. I’m using my video as an example for this discussion – not because I think it’s particularly awesome (there are many flaws I’d fix up if I had more time) – but because it’s a good example of what’s possible in the DIY world without any fancy-shmancy skills or equipment.

Let’s be clear: If you want cinematographic brilliance and high-quality production, stop here. Go hire yourself a professional.

But for those of you who want to learn how to make an effective video that gets the job done – and that people will watch – read on for the Six Steps of Video Production for People Who Don’t Do Video

Step 1: Plan, Plan, Plan, and Plan

When you hear the words, “We need to make a video for this!” your first thought is probably something like this:

video1

 

 

 

 

“Oh, no! How do you video? I don’t know how to use a camera/use editing software/animate/YouTube!?”

Don’t panic! Here is the most important tool you will use in the entire video production process:

video2

 

 

 

 

That’s right. Your notebook.

Careful outlining and planning is the biggest difference between making a good video and making a boring, sloppy video. And every hour of advance planning will save you roughly three hours of time spent producing, editing, and crying bitter tears of frustration.

You may have noticed that there are four “Plans” in the title of this step. That’s because there are four dimensions of a video that have to be planned for.

It’s a lot to think about, and I’m going to be diving into a lot of detail – but don’t let that scare you off. If you’re flying solo (or with a partner) creating a short, simple video for a well-defined project, it’s very possible to come up with a solid plan in a couple hours. (As with many tasks, your planning time will increase exponentially with additional people and complexity.)

Dimension A: Message

Woman shouting

 

 

 

 

That is, what exactly is this video supposed to accomplish? Just like creating an article, presentation, or other instructional resource, there will be certain points you want to make or knowledge you want to convey.

Let’s break this down into pieces:

Key Message: This is the “mission statement” for your video. What specifically do you want people to take away from watching the video?

This isn’t something that you will ever share with anyone else, so don’t worry about fancy wording. But you will use this to guide pretty much every single decision you make from this point on, so the more specific you can be, the easier time you will have.

Here’s how I refined the key message for my video:

Here’s a tour of the new digital library. (Too broad)

Look at the publications and features of our new digital library. (Better, but still too broad – What do I want people to know about these features?)

Our new digital library has a lot of cool new stuff – too much to cover in detail here, but you should get a general idea of what sorts of resources and tools are available. (Now we’re getting somewhere, but why do I want people to know this?)

Our new digital library has a lot of cool new stuff – too much to cover in detail here, but you should get a general idea of what sorts of resources and tools are available so you can dive in deeper and explore what’s interesting/useful for you personally.   (Bingo.)

As you can see – there are several different directions I could have taken, starting from the “here’s a tour” concept. This would have been a very, very different video if I had refined down to, “Here is how to search for resources in the digital library,” or “Let me tell you why our new semantic engine is going to change everything,” or “Here is a history of why and how the library was created.”

Mood: How do you want people to feel about your library?

For example, we wanted to stay clear of the image of being a bunch of stodgy scholarly research journals, and project a sense of welcoming and fun for non-researchers. So I decided on a “light” and “playful” mood for my video. This helped guide the colors, music, pacing and other creative decisions I made.

If we had wanted to focus more on building credibility in the scientific community, for example, I might have chosen an “innovative” and “bold” mood instead.

Objectives: This is the meat of your content planning. What should people know/be aware of after watching the video. List out every single thing that you want to make sure gets included. Don’t worry about order or how you are going to show it this point – just get all your ideas down on paper.

For example, for my video, my list looked something like this:

Publications: show all 3 types (Journals, Perspectives, Magazine), show 25 total, show CEU opportunities, show different content types (articles, multimedia), continuous publishing model, 40 topics covered

Tools: email alerts (two ways to access), sharing toolbar, figures PPT creator, viewing tables and figures, search (author, semantic tagging)

Other: available on mobile, semantic related articles/topics, use your current log in, picture of the logo, website address

Call to Action: What next step do you want people to take after watching your video?

My call to action was “go to the website (and explore).” Other effective calls to action I’ve seen include, “Watch the next video to learn more about X?”, “Set up an appointment for a research consultation”, and “Try it yourself.”

Dimension B: Time

Hands and clock

 

 

 

You’ll want to figure out how long your video should be pretty early in the process. You don’t need to lock yourself into “exactly 62 seconds” at this point, but you should have a very good idea of what range you’re aiming for – something like: “about a minute.”

How Long Do You Need?

Remember that the longer the video, the more likely it is that a viewer will not only “drop off”, but drop off quickly. Consider that 50% more people will watch to the end of a 1 minute video than a 2 minute video.

Of course, you will need to consider how much content you have to cover – for obvious reasons instructional/how-to oriented videos tend to be much longer than promotional videos. But as a general rule, shorter is better. For most situations, 120 seconds (two minutes) or less is more than enough time to do a virtual tour, and I’d strongly recommend aiming somewhere in the 30s to 90s range.

Challenge Yourself

If you’re like me, you’re going to look at the list of objectives you created in the last exercise, and you’re going to say, “There’s no way I can fit all that into 90 seconds.” But the fact is – you probably can, and if you try, you’ll have a better video as a result.

Setting a challengingly short timeframe will force you to be very selective in the production process. You’ll have to obsessively eliminate anything that doesn’t strongly support your message in order to fit in all of your content. And you’ll end up with a video that is more interesting and engaging because it will “tight” and move quickly out of sheer necessity.

Dimension C: Audio

Audio quality matters a lot more than you think. Ironically, viewers are generally far more forgiving of poor visual quality than poor audio quality. It’s definitely okay to have audio that is forgettable – but inappropriate or poor quality audio can completely sink an otherwise well put together video.

Here are a few considerations in planning your audio strategy.

Voiceovers and Talking Heads: If you don’t do a lot of videos, you will be very tempted to just have a “talking head” video (i.e. a human talking to the camera telling you about the library) or a “voice over” video (i.e., a human describing the on-screen action).

While recording a voiceover/talking head (or deciding that you’re too shy to narrate and creating a computer-generated voiceover) is really simple to do – if you are an amateur who wants a professional quality video, you should be very, very careful here.

Voiceovers definitely have a place, especially if you want to convey a lot of educational or instructional information. But they can be time consuming and difficult to execute well. I could write an entire article just on the topic of recording good audio voiceovers – but for here, I’ll just leave the following tips:

Write a script.

Make sure your script uses natural-sounding, conversational language.

Use a good microphone to record (i.e., NOT the one that comes built into your computer or camera).

Do whatever you possibly can to eliminate background noise.

Have a person/stuffed animal/something you can look in the eye in the room while you record to sound more natural and less robotic.

 Music: If you don’t have anyone talking in your video, you’ll definitely want to play music. There are a lot of good sources of free or inexpensive royalty-free stock music online. (I’m personally a fan of the YouTube Audio Library, Pond5, and iStockPhoto.)

You can search stock music libraries by duration, so you can pick a song that’s already the same length as you want your video to be. You can also search for key words that match your intended mood, like “futuristic”, “bright”, or “corporate.” (Pro Tip: A lot of stock music also has easy-to-hear edit points. If you want to cut a song short, or loop it to make it longer, this can be easily accomplished with a free audio editor like Audacity.)

When you find something you like, also consider how strong the “beat” is, and how easily you will be able to synchronize your visuals to the music. An easily identifiable beat can make a world of difference, and save you a lot of time in quickly and cleanly matching visual transitions to the music.

This is especially important for the less-musically inclined. If you can clap along with your favorite song, you’ll probably be fine matching things up in your video. If you have to carefully watch your neighbor at concerts so you can match your claps to their claps – make sure you choose a track where you can literally see the beat.

I took screenshots of two different music tracks in my video editor. In the second (easy) example (this is the song I actually used in my video tour) I could potentially match up visual events to the music without ever listening to the song once. I don’t have to know anything about rhythm to line up the start of a visual event with an obvious spike.

Hard to Synch to Audio

screenshot of audio

 

 

 

 

 

Easy to Synch to Audio

screen shot of audio with spikes

 

Dimension D: Visuals

Here’s where you can really let your creativity shine. How can you show off your library? Photographs? Concept art? Charts and graphs? Text? You will ultimately be the person creating or gathering all of these visuals, so above all, make sure that you play to your own personal strengths. A professional video shop thinks in terms of “Wouldn’t it be cool to do…?” But as a non-professional who doesn’t want to spend a lot of time on this, you need to think in terms of “How can I use what I already know to do cool things?”

 List Your Resources

Think about the objectives you mapped out earlier for your video. Make a list of resources that you already have or can easily make or get that you want to use to convey each objective.

My list looked something like this:

[Publications: show all 3 types (Journals, Perspectives, Magazine).] — Possible visual: Scroll through all Cover images? Screen shots of pages?

[Show 25 total publications] – Possible visual: Text saying “25 Publications”

[Demonstrate Tools: email alerts (two ways to access), sharing toolbar, figures PPT creator, viewing tables and figures, search (author, semantic tagging)] – High-speed screencast highlighting a couple possibilities (etc.)

 The amount of detail to include is up to you. Adding detail here will save you time later – but some people might have better luck saving the detail work once their creative juices are flowing a bit more freely later in the process.

 A Note on Camerawork and Live Action Video

Modern technology has made it incredibly easy for anyone to use a smartphone to shoot HD video of people and places. You will be tempted to say, “I’ll just shoot a video of my building/my boss talking/people using my library.” But, as with voiceovers, it is incredibly difficult and time consuming to shoot (and especially to edit together) professional-looking live action video. If you do decide to go this route, the best advice I have is this:

  • Use a tripod. If you don’t have a tripod, buy a $10 gorillapod. If you aren’t willing to do that, prop up your camera on a beanbag, book, anything else rather than hold it yourself.
  • Get more light – and pay attention to shadows. If you’re an amateur and you think you have enough light, you probably don’t – but make sure the light isn’t directly behind what you’re shooting (a person in front of a window can be particularly tricky).
  • Learn how to whitebalance. Pretty much any camera (including your iPhone) has a way to adjust this.
  • Avoid zooming/panning. This is very difficult to pull off well. If you need to get close/move to the left or right, stop the camera and start a new shot.
  • If you are recording a person talking, use an external microphone.
  • Check for eyesores with a critical eye. It’s easy to gloss over details in a familiar environment, but do your best to spot potentially embarrassing objects (e.g., remove alcohol, trash), personal appearances (e.g., remove name badges, check for hair sticking up or shirts coming untucked), and unfortunate alignment (e.g., lines in the background appearing to emerge from a person’s head like antennae).

 Frameworks and Tropes

You want your video to have a consistent look, feel and flow to bring viewers smoothly from one piece to the next. So take a look at the list of potential visual resources you just created, and start to think about how they might fit together into a visual story. Consider the mood/objectives of your video, and especially consider your skills and the resources available to you.

If you already have a great concept for the video, fantastic! Run with it, and think about clever ways to deploy it and/or make it more interesting.

If you’re like most people, though, you’ll be panicking and desperately trying (and failing) to come up with some creative idea for bringing this all together. Fortunately for you, there’s an online idea bank chock full of clever video storytelling ideas. It’s called YouTube.

Watch a bunch of videos that in the same genre you’re aiming for. Like this Ted-Ed Website Tour or this Harper College Library Tour. You don’t want to plagiarize and steal content. But you can learn a lot by thinking through what you specifically like and don’t like about different videos:

What’s cool? For example the “website inside a computer monitor” trope in the Ted-Ed video was my inspiration for showing our mobile site in a smartphone and tablet in my tour video.

How long is each shot displayed on screen? Does it feel too long or too short to you? For the ones that feel too long, check how long they actually are, in seconds. For the ones that feel too short, check how long they actually are, in seconds.

How does it start? Does it jump right into the action? Is there a pause or delay? Do you like how the introduction looks and feels? If so, what elements can you use in your video introduction (e.g., show logo with slow zoom in, held for 3 seconds.)?

How does it end? Does the ending feel too abrupt? Are there elements you want to use in your video (e.g., logo + clickable annotation linking to website, held for 5 seconds)?

How does it move from one visual to the next, while keeping a sense of unity? Are there elements you can use in your video (e.g., flipping through several different photos, but keeping them visually linked by displaying inside a frame)?

As you watch videos, write down a list of basic visual tropes, motifs, or patterns (like lining ‘em up, in threes, this or that, snapshots … anything) that you see that you might deploy throughout the video to hold together and move between not-obviously related content and ideas.

When you’re ready, narrow down and select a few ideas that you think will work the best in your video. For example: In my video tour, I wanted to convey a sense of “lots” across several categories (with the particular items themselves being unimportant). I saw a video that did the “scroll quickly through a bunch of different endings to a sentence” trope, and thought “Hey, I should use that.” A couple words of caution, though:

Be judicious in your use of repeating tropes. For example, if I had used the “change up the end of the sentence” idea for every single concept in my video, it would have gotten really tiresome, really quickly. But using it a couple times, at the beginning and end, helped to create a sense of unity and closure.

Avoid mixing genres. Unless you know what you are doing, avoid bouncing between, say, photographs and concept art.

Graphic Design 101

Choose the most important style elements that you will use in your video, including colors, fonts, and image formatting rules (e.g., borders, rounded vs. square corners, shadows, etc.). If you have a branding/style guide for your organization – use it. Otherwise, make choices that will support your mood/message.

No graphic design skills? No problem! Just plan to keep your video stylistically simple. Very simple. When you break it down, my video tour is just text and screenshots/screencasts of the library website. I specifically planned it that way because I am terrible at visual design, and knew I’d spend hours upon useless hours trying to make it look clean and professional if I did anything more complicated than that.

There is a lot that could be said, and a lot of material written by people a lot smarter than I am about basic design principles, but the most important advice I have for my fellow hopelessly-non-graphic designers is this:

  • If you have text, choose exactly one font in two sizes. Do not deviate from this. (Bonus points for choosing the font that matches your library’s branding.)
  • Choose a maximum of two colors to use for any text or accents. (Bonus points for choosing colors that match your library’s branding, or if you ask a designer to pick them for you.)
  • Use a grid to keep visual elements aligned. (If your software has a grid function, turn it on. If it doesn’t, try grid software or even a grid paper image as a temporary background.)

If the idea of picking style elements scares you, there is absolutely nothing wrong with using Microsoft Office (or other software) style defaults, as long as you are consistent.

Once you’ve thought through all of your ideas for the message, timing, audio, and visual framework of the video, it’s time to start building out your timeline.

Step 2: Edit Mercilessly – Drafting a Timeline

This is the step where you take all of your planning notes, and turn them into an ordered list of what happens in the video, when. I like to do this step on a whiteboard because I constantly change my mind and move things around as I go. The quickest way structure your thoughts, is to build an outline.

Start with a barebones timeline. Take a look at your list of objectives, and group them into 3-4 main categories or “segments”. Think about how much time you’ll want to spend on each of these main segments. This is just a starting point, so don’t put much thought into it yet. Just go with your gut: if it’s really important and there’s a lot to cover, it gets a lot of time; if it’s just one little thing, it gets a couple seconds.

Make a simple timeline of these categories, and add an Introduction at the beginning and Conclusion at the end. Remember that if you’re making a 90 second video, the time spent in each category has to add up to 90 seconds.

Here’s my first timeline

brief outline of videoAnd then start filling in the details. Start filling in the details of what objectives you’re going to present, in what order. Once you have some items filled in, start talking through the order, to see if it makes logical sense. If not, play around and try out a couple different orderings. And keep filling in more details. Once you’ve got your content or narrative structure more or less pinned down, start filling in the details of the specific visual resources you listed out in the planning phase.

longer timeline for videoAgain, you’ll want to talk through the start-to-finish order of these, as well, and move things around as needed. Edit down mercilessly. Once you have your outline filled in, with a timeline of all the cool visuals you want to include, think about how long it will actually take to show each visual.

There certainly isn’t a hard-and-fast rule, but if you want a general idea of how long things take in a video, I’ve found that you can expect:

  • Simple text (a couple words) needs 1 second minimum.
  • Simple text plus a simple image needs longer – about 3 or 4 seconds minimum.
  • A short sentence needs at least 3 or 4 seconds – or longer if it is very important. (Avoid long sentences altogether.)
  • A simple image needs 1-2 seconds minimum, but the more complex it is (or the more images put together in a single shot) the longer you will need.
  • A screencast needs at least 5 seconds to avoid feeling rushed.
  • A shot that lasts longer than 6-8 seconds without significant action or motion starts to get boring.

Will everything you have planned actually fit into the allotted time? Probably not: Try to get a sense of how much time you will need to cut out – 5 seconds? 30 seconds?

Look at the key message you drafted back at the beginning of your planning. Ruthlessly eliminate anything that does not directly and strongly support this message. If you are thinking, “I can’t eliminate My Pet Idea. It doesn’t fit with the message, but it will look awesome” – you are wrong. Cut it (and save it in your idea bank for your next video).

Look for overlap. Do you have elements listed that are redundant? Or that can be combined?

Look for long elements that can be turned into shorter elements. Does your timeline include three 6 to 10 second screencasts? Can you turn one of these into a 3-second screenshot.

If you can create a detailed timeline that (1) has a logical flow of events, (2) is the right duration, and (3) you can get or create all of the necessary pieces to implement – you are well on your way to creating a solid video. Once you’re satisfied that you’ve accomplished this, it will be time to pull together the files and media you need to actually produce the video.

In Part 2 of this post, I’ll give some additional thoughts and advice on different ways you can use the tools and software you already have to get text and images video-ready, and I’ll go over the process of pulling your audio and visuals together into an actual video.

Meanwhile, if you have additional advice or suggestions for would-be video producers (or a video tour of your own that you’d like to show off), please share in the comments!


 

Suzanne Grubb is a digital librarian/instructional designer and all-purpose info-geek, currently building a Clinical Research Education Library for a DC-based association.

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The Big Data Landscape: A Field Guide for the Rest of Us

The Big Data Landscape: A Field Guide for the Rest of Us

by Suzanne Grubb

Like many of you, I don’t work with datasets that can’t fit neatly into an Excel workbook.

My inner geek loves reading about the world of machine learning and predictive analytics – as well as articles in Information Outlookor the several sessions at the Annual Conference covering the amazing work done by our colleagues curating and leveraging massive datasets. But it feels like all Big Data discussions in the library world are falling into one of three categories:

  • “You Can Make Data Products, Too” how-to/cheerleading pieces, encouraging information professionals to build their skills as data workers,
  • “Your Organization Should Be Using Big Data” high-level strategy pieces for managers, or
  • “Not Actually Big Data” pieces written by folks who have confused datasets-that-are-large with “big data.”

I work for a niche digital library that doesn’t have the resources for in-house data-wrangling or a mission that warrants a big data strategy. And I suspect there are many others out there like me who are struggling with how to find our place in the big data ecosystem.

For those of us who are falling through the cracks in this Big Data conversation, I’m hoping to put together a field guide to some of the additional players – beyond researchers and data scientists – who help shed some light on the ongoing evolution of the big data landscape.

The Government

In May, the White House released two reports (the US Open Data Action Plan and Big Data: Seizing Opportunities, Preserving Values) articulating the policy agenda for big data. Of particular interest to librarians: the reports specified a commitment to strengthening privacy protections, supporting innovation in education, supporting digital literacy, and improving public access to government datasets – including expansion of Project Open Data, Data.gov, and open source tools to use data.gov.

Privacy Advocates

Groups like EPIC and the Electronic Frontier Foundation frequently discuss the implications of operating in a world where automated data collection is treated as a given, as well as the challenges of de-identifying and anonymizing datasets. In the coming years users will expect (and organizations may be required to provide) greater control over personal data. Even if we don’t collect and store user data within our own organizations, we need to be aware of how this information might be passed through to data brokers and other third-party vendors – and prepared to act in the event of a breach.

Scholarly Publishing

There are several initiatives looking to use big data to disrupt the way we think about research. Alternative methods for measuring the impact of a publication, like Altmetrics, take into account social sharing and other data to quickly shed light on trending topics and the public reach of research, while standards like FundRef and ORCID are setting the stage for a wealth of readily available big data tools that will enhance our ability to visualize and explore the research ecosystem.

Data Publishers and Data Curators

There has been incredible growth in the number (and geographic distribution) of open access data repositories over the past decade. Fortunately, there is a growing number of organizations curating and cataloging these datasets (like Databib.org, DataCite, Quandle and many others). In order to help users locate and evaluate data sets, it’s important to understand the considerations involved in publishing and using data.

Citizen Hackers and Startups

The emergence of a hackathon culture – with nationally sponsored and grassroots, local events that connect data scientists and coders with causes and problems – alongside a proliferation of data-product startups means that there has also been an explosion of free apps to help the non-data scientists among us in visualizing and manipulating data. Even if you do not want to host a hackathon, there are a huge number of projects (for example: codefordc.org/projects.html) that provide highly useful functionality for specialized datasets in all subject areas.

While I hope this post provides some food for thought, this is certainly not a complete list. What else would you include in your version of Big Data field guide? I hope you’ll post your thoughts and additions in the comments.

Suzanne Grubb is a digital librarian/instructional designer and all-purpose info-geek, currently building a Clinical Research Education Library for a DC-based association.

 

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DC/SLA Elections Coming Up September 5-26

DC/SLA Elections Coming Up September 5-26

DC/SLA is honored to have an outstanding slate of candidates running for office this year. Our chapter board elections will run through Sept. 26th. You can read about our candidates below.

VOTE NOW!

You must be a current member of the DC Chapter of SLA to vote. All online votes must be received by Thursday, September 26, 2013, at 11:59 p.m. Eastern time. If you have any questions about this ballot, please contact the Nominating Committee chair at election@dc.sla.org.

So now it’s your turn! We have a wonderful slate of candidates who have stepped up to run for office this year. Do your part: read about the candidates and then vote!


 

Candidates for the 2014 DC/SLA Board

President-Elect Candidates (Term: 2014-16)

Deena Adelman

 

 

 

 

 

 

Deena Adelman

Deena Adelman has been a contractor with MacroSys, LLC since 2006 and currently serves as the manager of the Federal Highway Administration Research Library. She is also responsible for providing reference, circulation, and interlibrary loan services for the library. Previously, she was a reference librarian with MacroSys at the National Transportation Library. Deena has a B.A. in Psychology from Ohio State University and an M.L.S. from the University of Maryland, where she specialized in Archives, Records, and Information Management.

Deena has been a DC/SLA member since 2006. She is the current Chair of the Employment and Career Resources Committee, where she managed the implementation of the Employment Portal and Mentoring/Resume Review Program. In 2012, she received a Member of the Year Award in recognition of her contributions. She has also served as Volunteer Coordinator and was on the planning committee for the Chapter Open House.

Statement of Interest:  I am grateful to be nominated to represent an organization that provides members with such great opportunities for professional growth, networking, and career support.  My work recruiting volunteers has shown me the continuing need to work with the chapter board and committees on applying innovative means for recruiting members and expanding membership participation. Positive feedback for the career resources we are delivering has reinforced my belief that while maintaining high standards of service for all members, we need to offer more programming and resources, which target specific groups, such as students and members in transition. From initiating regular library information sessions to coordinating young professional events in my residence complex, I continually seek outreach opportunities and would look forward to developing and planning programs as President-Elect. I also welcome a platform for applying the varied responsibilities I have enjoyed in my leadership roles, such as meeting and task coordination, budget management, policy development, and serving as a liaison to the greater organization.

Dave Hemingway-Turner

 

 

 

 

Dave Hemingway-Turner

Dave Hemingway-Turner currently holds a position as Specialist to the Government and Corporate Markets for North America with ProQuest – Serials Solutions. While his current career focus is in library technology, he has also practiced in nonprofit, academic, corporate, and government library settings. Experience in multiple settings has given him a diverse knowledge across the library and information management field.

Dave was honored to serve as DCSLA Director from 2010- 2012. He also was elected to numerous offices for the Upstate New York Chapter of SLA, including past president, 2004, list owner and web master, and participated in a number of leadership summits. Dave has also led successful volunteer and fundraising activities for several non-profit organizations such as the American Red Cross, Albright-Knox Art Gallery, Buffalo Museum of Science, and the Olmsted Parks Conservancy.

Dave earned his Masters of Library Science from the State University of New York at Buffalo, and Bachelor of Arts in art history from the College of Charleston in South Carolina.   He lives with his family in Leesburg, Virginia.

Statement of Interest:  Having been a member of SLA since 1999, I understand the clear value of membership.  SLA has been an integral part of my success in the information industry and I know it can afford real opportunities for networking and continuing education.  Many of the opportunities I have had throughout my career have been the direct result of my connections to the SLA.  I want to ensure that DC SLA continues to provide opportunities to future professionals.

I travel weekly throughout the US and Canada meeting with special librarians and have a fundamental understanding of the issues and challenges facing our industry.  As President Elect I will have the ability to devise programs to address these issues, helping members communicate value to their employers and organizations.  As president, I will have a direct channel to the leadership of our international organization to influence the tools they provide members to accomplish this goal as well.

I look forward to the opportunity to serve as President of DC SLA and working with you all to accomplish our common goals.

Recording Secretary – Unopposed (Term: 2014)

Asheleigh Perry

 

 

 

 

 

 

Asheleigh Perry

Asheleigh A. Perry is the Metadata Librarian/Special Collections at Georgetown University’s Lauinger Library.  She worked at Lauinger Library as a copy cataloger from 2009­­­­-2011, and prior to returning to Georgetown, she was the Catalog, Reference, and International Collection Librarian at the U.S. Census Bureau Library.

Asheleigh received her Bachelor’s degree from Bryn Mawr College and holds a Master’s degree in Library and Information Science from the University of Illinois at Urbana-Champaign.  She is a book reviewer for the Journal of Academic Librarianship and has been involved with the D.C. chapter of the Special Libraries Association since June 2012.  Asheleigh is the chair of the Community Relations Committee for the DC/SLA chapter.  Along with her fellow committee members, she started the DC/SLA Cares volunteer website and continues to update it periodically with new volunteer opportunities in the D.C. metro area.

She is honored to be nominated for the Recording Secretary position with the DC/SLA Board for 2014.  Asheleigh’s positive work ethic and organizational skills will be a valued asset for the chapter’s Board.  She is looking forward to being more involved with the chapter and hopes to inspire others to participate.”

Director, Sponsor Relations – Unopposed (Term: 2014-2015)

Jessica Bland

 

 

 

 

 

Jessica Bland

Jessica Bland is an Electronic Resource Administrator with Infotrieve, where she contracts with a large pharmaceutical company to manage their more than 30,000 electronic resources.  Prior to Infotrieve, Jessica worked at Otsuka America Pharmaceuticals, Inc. for five years.  While in graduate school, Jessica worked full time as library technician for government contractors.  She has an MLS from University of Maryland, an MA from the University of Missouri and an undergraduate degree from Missouri Southern State College.

Jessica has served on the fundraising committee for DC/SLA for two years and is the Program Planning Chair for the Pharmaceutical and Health Technology Division’s 2014 Spring Meeting.  Jessica joined SLA in 2004.

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Great Advice in 140 Characters or Less: #SLAtalk on Twitter

Great Advice in 140 Characters or Less: #SLAtalk on Twitter

by Tracy Z. Maleeff, SLA OCAC member & Legal Division Past Chair

As a member of SLA’s Online Content Advisory Council, I wanted to take this opportunity to tell you more about our #SLAtalk initiative. By using Twitter as our forum, the council crafts questions to spark online conversations among members about topics relevant to our profession. Originally called #SLAchat, the revamped #SLAtalk series debuted in March of this year.

Four questions are chosen that will elicit answers in the most productive way considering the limitations Twitter has for 140 character answers. We spend 15 minutes on each question to fill up an entire hour. Moving the conversation along this way helps to keep the participants on point as well as giving equal time to each question. The entire interaction is archived and available for review at your leisure. But, it’s most fun to participate live! In order to best serve the SLA membership, two sessions are held on the same day in order to accommodate many different time zones.

The first #SLAtalk session in March dealt with job hunting and career growth. The summary of which can be found here. That conversation contains many great tips and useful feedback. The second #SLAtalk session was entitled, “What Would You Tell Your Past MLIS-Student Self?” and received an amazing level of participation. The archives, found here, are a tremendous resource for future and current library school students. Another valuable use of this session’s archives is peer guidance for someone contemplating continuing his or her post-MLIS education.

The next #SLAtalk will be on Tuesday, May 14th. Session 1 will begin at 1:30 pm EDT and the second session will begin at 11:00 pm EDT for you night owls. The topic will be about collaboration. “#SLAtalk: Collaboration – Better…Stronger…Faster. Working in groups can be fun and productive or the bane of your existence. Learn how information professionals accomplish tasks through collaboration, either within or outside their work place.” If you haven’t yet participated in an #SLAtalk session and would like some tips and pointers, refer to the OCAC guide, “How to #SLAtalk.”

Not only are these sessions informative, it’s also a fun way to interact with fellow SLA members from near and far. Get your typing fingers ready and join us on May 14th!

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LLSDC/DC-SLA Library Week Charity Happy Hour Recap

News, nibbles and notables from the DC-SLA/LLS joint happy hour April 18, 2013 at One Lounge:

BRUCE ROSENSTEIN has a second book coming out this fall, “Create Your Future the Peter Drucker Way” (McGraw-Hill); www.BruceRosenstein.com–Look for a book talk soon!

SHARON LENIUS says BLM is moving to M St, NW, and they’ll be open for tours (currently in Springfield).

MIKE TIMPANI and CHRIS VESTAL are talking about a Game Night in the Fall at Orrick @ 15th Street downtown :) Mike also says he’s looking forward to the joint trivia night this summer (date TBA)!

On the scene wisdom from RAMONA HOWERTON, Comptroller of the Currency (“OCC”): “Information architecture rocks! Organization is our game!”

KATHY KELLY is taking the recertification exam from the Academy of Certified Archivists in August in Connecticut–what a great combination, a Certified Archivist (C.A.) and Information Professional! Currently, she’s a FOIA Specialist at the Federal Reserve Board–good luck, Kathy! Note: Their office will be temporarily moving to Farragut North during upcoming renovation … Think better lunch options, Kathy!

SCOTT BAILEY, Prez of LLSDC, says, “Why not have joint membership? More joint activities, and don’t forget the baseball game Thursday, June 20 @ 7:05pm (Nationals vs. the Colorado Rockies)! Register with Kelli at <kpeterson@doc.gov> for tickets ($21). We’ll have our own section, with our name on the board–first come, first served!!!

JENNY WOOD of Corporate Executive Board) just made 10 years as Associate Director of Research and Development! She’s also on the DC/SLA board (and helped find today’s sponsors). In her 10 years at CEB, she’s expanded from doing in-person research for ~800 to global training for 3,500! …Congratulations, Jenny!

And finally, JANE MEYERS, our guest of honor and Lubuto Library Project Director, has been helping to build libraries in Africa since 2005 to increase literacy (the organization which our event is supporting with tonight’s fundraiser, sponsored by Bloomberg BNA and EBSCO). With over 700 reading lessons with audio files, and digital archives of repatriated Zambian stories from the Library of Congress, Boston University, Northwestern University and others, Lubuto is looking for volunteers, especially those with technical skills, to help. See http://Lubuto.org  and http://LubutoCollections.org to learn more, and email Jane at mayazi@verizon.net to get involved.

Until the next event,
Jan Zastrow, DC/SLA communications Team

And here’s a pic from Alicia Pappas, SLA and LLSDC member, and Secretary of (national) SLA Legal Division: it’s of all the sponsors, presidents, and planners. From left to right: Scott Bailey (president of LLSDC), Alicia Pappas (event planner–LLSDC), Tom Van Zoeren (EBSCO sponsor), Jane Meyers (Lubuto), Marie Kaddell (president of DC/SLA), Kelli Peterson (event planner–DC/SLA), Mike Bernier (Bloomberg BNA sponsor), and Laurie Green (LLSDC Global Giving Committee Chair).

DCSLA_LLSDC_04.18.13

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